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Warenhuis Groningen | ZUPR
Writing as they are.
Background image: Some of the portraits of the interviewed shop owners (photos made by G2K and provided by ZUPR)
Client: ZUPR for Warenhuis Groningen
Language: Dutch
Role: Copywriter
On warenhuis.groningen.nl, you can find the inventory of shops in Groningen, even from the shops that don't have a webshop. ZUPR, the company that develops the platform, asked me to interview 30 shop owners who joined the initiative so that I could write their unique stories.
My goal was to create a tone of voice that's authentic to the shop owners – to write as they are.
You can read all entrepreneurial stories here or find some examples from this project below.
Entrepreneurial stories | Warenhuis Groningen
View other copywriting projects:
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