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Warenhuis Groningen | ZUPR

Writing as they are.

Background image: Some of the portraits of the interviewed shop owners (photos made by G2K and provided by ZUPR)

Client: ZUPR for Warenhuis Groningen

Language: Dutch

Role: Copywriter

On, you can find the inventory of shops in Groningen, even from the shops that don't have a webshop. ZUPR, the company that develops the platform, asked me to interview 30 shop owners who joined the initiative so that I could write their unique stories. 

My goal was to create a tone of voice that's authentic to the shop owners – to write as they are.

You can read all entrepreneurial stories here or find some examples from this project below.

Entrepreneurial stories | Warenhuis Groningen

View other copywriting projects:

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